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What started with baking cookies for her daughter’s 8th birthday, quickly turned into a business for Melissa Edworthy, the creator of Custom Cookies by Melissa, thanks to rave reviews and support from friends. Melissa shares how this venture boosted her confidence and allowed her to balance work and family. She also discusses her new edible ink printer, which has expanded her stunning cookie offerings and attracted corporate client… Read more

Posted by Nicole Tait on 22nd Apr 2024

Meet Tara Powell, the inspiring force behind Ra Ra's Cookie Jar. Tara's journey into the world of cookie decorating is a testament to resilience and self-determination. What started as a means to fill her days and express her creativity blossomed into a thriving business that has exceeded her wildest expectations. Through her passion for cookies, Tara has not only cultivated friendships within the industry but has also discovered a… Read more
Introducing something unique for our "Cake Crumbs" feature! Meet Teresa Mariani from Sugar Theory PI, a new member of our customer community, who recently embarked on an exciting journey by investing in her very first Edible Ink Printer System. We caught up with Teresa to learn about her decision-making process behind this investment and how the initial setup was for her.Teresa's passion for baking began as a hobby, but as demand grew,… Read more

Posted by Nicole Tait on 17th Jan 2024

Step into the world of sweet creativity as we look back at 2023 by showcasing our amazing customers who took part in our Cake Crumbs blog features. Join us in thanking these incredible individuals for sharing their journey into the world of edible image masterpieces!Meet our featured customers of 2023:Alicia Chapman, the mastermind behind Little Cocoa, who transforms premium chocolates into visual wonders.“I love it when customers come… Read more

Posted by Nicole Tait on 6th Dec 2023

Emma O'Hanrahan of Cakes by Emma doesn't just craft stunning cakes; she also produces captivating videos of her creative process. And if her amazing cake designs aren't enough to draw you in, her delightful Irish accent narrating every video might just be the "icing on the cake" to prompt you to take a peek!1. Can you tell us about the moment you first realised you wanted to start your own cake business?I've always wanted to have my own cake… Read more

Posted by Nicole Tait on 15th Nov 2023

In this edition of Cake Crumbs, we spotlight the incredibly talented Natalie Costaras from Cake Art of Sydney. Her journey is nothing short of remarkable—she not only switched careers to become a skilled cake decorator but also crossed continents in pursuit of her passion. Natalie's story is a testament to the art of taking risks and embracing reinvention, showcasing the rewarding outcomes that follow such bold moves.1. Can you tell us about… Read more

Posted by Nicole Tait on 12th Oct 2023

Stunning doesn't quite capture the sheer artistry that defines Yuanita Gondoerjo's creations at SweetSavory. Yuanita is the creative genius behind SweetSavory's breathtaking cakes, with her husband managing the business side of things. Looks like they make a "sweet" team!1. Can you tell us about the moment you first realised you wanted to start your own cake business?One of my hobbies is baking cakes. Also, I have a skill that not many peopl… Read more

Posted by Nicole Tait on 11th Sep 2023

Meet Lana Blackmore, the creative force behind Norty Nom Noms, where vibrant edible image cookies come to life. Lana's entrepreneurial journey ignited during the pandemic, providing her with the perfect creative outlet while working from home. Despite initial self-doubt and pricing challenges, Lana's determination to improve with each order has been her driving force, transforming her venture into a personal triumph.1. Can you tell us about… Read more
With creativity at the heart of all her endeavours, it's no surprise that Tralisa Thornburn fused her talents into baking, giving rise to Sweet Freedom Bakehouse. Tralisa adeptly perfected her vegan cakes to align with the taste and appearance of traditional favourites, having identified a distinct gap in the market. She also reigns as the queen of lively and vibrant edible image cake toppers!1. Can you tell us about the moment you first rea… Read more

Posted by Nicole Tait on 29th Jun 2023

Ashleigh Black from Tasty Typography claims that edible images help her to disguise the fact that she is "not an artist". We reckon she's being pretty modest about her skill level, to be honest. Although edible images are an integral part of her business, it appears to us that they simply enhance her existing creativity and talent.1. Can you tell us about the moment you first realised you wanted to start your own edible image and cake b… Read more