Blog

1. How did your cake/sweets/business journey begin?I suppose my journey really began just after I had my first child Owen, 7 years ago. It was my mum's 70th birthday two weeks later and I decided to have a go at making her birthday cake. I made her a fondant covered cake of a pond with frogs (very random). It was the first time I had used fondant and I really enjoyed being creative. Since then I always offered to make cakes for friends kids birth… Read more

Self-confessed workaholic Beck Hemmingway's fond childhood memories of baking with her Grandma, along with a contented first baby saw her love for baking morph into a successful cake business of her own Caked By Beck. Here Beck shares with us her story and how she manages to keep her workaholic self in check.1. How did your cake/sweets/business journey begin?I grew up on a rural property and my Grandma lived on the same grounds... I spent a… Read more

Something a little different this month for our featured customer. Pascal Menezes from The Red Balloon Candy Artsian - master candy craftsman, reveals a little about how he became a "candy artisan". The sweet making process in this traditional candy making business is truly fascinating and the sweets they hand craft clearly evoke shear joy and happiness.1. How did your sweets/business journey begin?I managed to be in the right place at the right… Read more

Amy Rutherford of Cakes by Amy Rutherford is the purple locked lass taking the Dubbo, NSW cake world by storm - one delicious cupcake at a time. If you've seen any of Amy's Insta stories you'll know she is one passionate, bubbly and talented cake maker. Here Amy shares with us a little of her back story and some healthy insights into how she keeps small business burnout at bay. 1. How did your cake/sweets/business journey begin?… Read more

There’s a lot to consider when starting your own business. Choosing a suitable name is one of the first steps in creating your own business identity. Names are quite powerful, so working out the right name for your business is time well spent. It can also be a lot of fun. Gather a little brains trust, ask for suggestions from friends, family or even potential customers - often those one step removed come up with the best ideas. Here are some… Read more

Have you ever toyed with the idea of starting your own business and working from home? Home businesses are on the rise and for good reason. As many of our EIS customers have experienced when starting their own at home Edible Images business there are numerous benefits to running your own business from home.Personal freedom abounds when you have a home based business. You can choose your hours dependent on yours and your customers needs, with… Read more

Cake Crumbs with Gabby from Lets Have CupCakesEach month we feature one of our talented customers and share with you their story and tasty tips. We had the pleasure of meeting in person at the Brisbane ACADA Cake Show, this months featured creator Gabby Elliott - and what a treat it was, Gabby is just the warmest, loveliest lady you could meet! Read on.....1. How did your baking journey begin?I have always enjoyed baking and when my youngest… Read more

Cake Crumbs with Cheryl from Cake Designs By Cheryl Robinson1. How did your baking journey begin?I have always been creative and loved making things and baking ended up being another outlet. When I moved to Australia (I'm originally from Belfast in Northern Ireland) I took up baking as a hobby while I settled into life in Brisbane. A close friend pointed out that baking from a box wasn't really classed as baking so I began to experiment wi… Read more