Blog

Emma Head realised she wanted to both make people feel good and run her own business. And, that is exactly what she does on the daily with her successful online cookie gifting business, Sweet Mickie. The business has grown to operate out of a commercial kitchen and warehouse space, with a team of cookie helpers to run the daily operations. As stated in their website intro, "Sweet Mickie is a business founded in Emma's love for using her tongue-in-cheek voice to take the mickie on a bickie." 

1. How did your cookie business or journey begin?

I began making cookies for friends using my mum's recipe as everyone loved her soft and spicy gingerbread at christmas.

2. What has starting your own business meant for you?

It has meant being able to express my creativity and using it as a platform to entertain and delight people, and in the process I created a brand.

3. What has been your biggest challenge/hurdle in growing your business?

The juggle with kids and trying to fit everything in once I had my twins. :)

4. What do you feel are the benefits of using edible images?

Allows brands to use their logos and customers to print funny edible images for special occasions.

5. What is your favourite type of cookie to create?

Ones with funny or clever messaging that our customers write or our new frilly frü frü cookies.

6. What is the current trend you’re seeing in edible images?

Funny pics of friends and logos.

7. What is the funniest/most unusual cookie you’ve been asked to make?

Cookies with swear words or rude suggestions - jokes amongst friends really.

8. Do you have any tips you can share when either printing or applying edible images?

To have patience and to not use too much moisture in applying them.

9. Name one part of running a business you wish you didn’t have to do?

The boring stuff!? I prefer the creative product based side of running a business :)

10. What tips do you have to keep work/life balance on track?

I like to get my work done at work rather than do it at home so I can enjoy my time off and separate the two.

11. What is your career highlight to date?

Appearing on shark tank was a bit of fun, but I get more of a kick out of funny customer orders and good customer feedback and seeing people enjoy what we are doing.