Blog

Each small business owner has their own reasons and inspiration for starting their business. For Candice Brown starting her Cakes by Candi B business, it is financial independence and the ability to be her own boss. The realisation that she possessed the skillset and energy to run her own cake business pushed her in the right direction. 1. How did your sweets business or journey begin? I have four young children and I love to create d… Read more

After trying her hand at a number of different aspects of the baking/cake decorating world Jill Blacker, of Edible Cake Toppers, identified a market within the market worth tapping into that would prove to suit both her business and family needs. Born from this was a successful online business producing edible image cake toppers and partyware. 1. How did your edible image business journey begin?My journey began as a shop girl in a local bake… Read more

Each month we will feature one of our talented customers and share with you their story and tasty tips.Cake Crumbs - with Sarah from Cake Love by Sarah Helena1. How did your baking journey begin?My baking journey started when my son was diagnosed with an illness and my husband started a fly in fly out job. I had worked in mental health for 15 years. The paediatrician told me I'd need a hobby so I googled hobby and cake art came up so I started wi… Read more

Each month we will feature one of our talented customers and share with you their story and tasty tips.1. How did your baking journey begin?My journey (Jaime) really started as a kid - I would love making & decorating the family birthday cakes & I guess my passion grew from there. I did a basics beginner cake course about 7 years ago to pursue my hobby & then the rest I have really just learnt through trial & error/ online tutorials/ decorating b… Read more

Each month we feature one of our talented customers and share with you their story and tasty tips. This month our featured customer creates cakes of a different kind. Kylene from Smashcake, designs and produces wonderfully fun chocolate pinata smashcakes, chockers full of scrumptious lollies. In the famous words of Veruca Salt, we say, "give it to me now!".1. How did your smashcake journey begin?Smashcake came to life in 2009 when a friend gifted… Read more

Each month we feature one of our talented customers and share with you their story and tasty tips. Our featured caker this month specialises in smaller party treats, all beautifully presented and incredibly enticing. Shirine from Sugar Sweet Ramdomz openly admits to being a tad obsessed with "cake pops". We reckon her clients are pretty happy about this too. Shirine uses edible images to decorate her cake pops, cookies, she also sells c… Read more

We are thrilled to be featuring one of our international customers this month. Located in the beautiful Polynesian Kingdom of Tonga, Vortex Cakes is making a name for themselves with their custom designed cakes featuring edible images. Lucinda Cocker is the driving force behind the business. A business born from love, her vast array of cakes for all occasions are now in high demand locally.1. How did your cake/sweets/business journey begin?O… Read more

1. How did your cake/sweets/business journey begin?I suppose my journey really began just after I had my first child Owen, 7 years ago. It was my mum's 70th birthday two weeks later and I decided to have a go at making her birthday cake. I made her a fondant covered cake of a pond with frogs (very random). It was the first time I had used fondant and I really enjoyed being creative. Since then I always offered to make cakes for friends kids birth… Read more

Stunning artisan chocolates and cakes in a constant array of new and unique flavours is what you can expect from Bakedown Cakery. The creative and very talented Jen Lo is the steam powering this gorgeous and delicious business. Jen's attention to detail and eye for style shines through with everything she creates. Here's a little about Jen's sweet story and some wonderfully honest and open insight into coping with the highs and lows of small… Read more

Self-confessed workaholic Beck Hemmingway's fond childhood memories of baking with her Grandma, along with a contented first baby saw her love for baking morph into a successful cake business of her own Caked By Beck. Here Beck shares with us her story and how she manages to keep her workaholic self in check.1. How did your cake/sweets/business journey begin?I grew up on a rural property and my Grandma lived on the same grounds... I spent a… Read more