Blog

1. How did your cake/sweets/business journey begin?I suppose my journey really began just after I had my first child Owen, 7 years ago. It was my mum's 70th birthday two weeks later and I decided to have a go at making her birthday cake. I made her a fondant covered cake of a pond with frogs (very random). It was the first time I had used fondant and I really enjoyed being creative. Since then I always offered to make cakes for friends kids birth… Read more

Stunning artisan chocolates and cakes in a constant array of new and unique flavours is what you can expect from Bakedown Cakery. The creative and very talented Jen Lo is the steam powering this gorgeous and delicious business. Jen's attention to detail and eye for style shines through with everything she creates. Here's a little about Jen's sweet story and some wonderfully honest and open insight into coping with the highs and lows of small… Read more

Self-confessed workaholic Beck Hemmingway's fond childhood memories of baking with her Grandma, along with a contented first baby saw her love for baking morph into a successful cake business of her own Caked By Beck. Here Beck shares with us her story and how she manages to keep her workaholic self in check.1. How did your cake/sweets/business journey begin?I grew up on a rural property and my Grandma lived on the same grounds... I spent a… Read more

For over 65 years Mezzapica Cakes have been delighting Sydneysiders with their traditional continental cakes and biscuits. Recognising the constantly growing popularity of custom designed and specialty cakes, Mezzapica have continually expanded their range of products and services to grow with the market, whilst also maintaining their high quality traditional Italian dessert selection. Here Andre Portelli of Mezzapcia Cakes gives us a little… Read more

Something a little different this month for our featured customer. Pascal Menezes from The Red Balloon Candy Artsian - master candy craftsman, reveals a little about how he became a "candy artisan". The sweet making process in this traditional candy making business is truly fascinating and the sweets they hand craft clearly evoke shear joy and happiness.1. How did your sweets/business journey begin?I managed to be in the right place at the right… Read more

Tanja Kober (left in cover pic) of Choice Cakes is continuing her family's passion to supply cakes and cake decorating supplies to the folk of Melbourne. With the help of a great team, including talented cake decorator Steph (right in cover pic), Choice Cakes continue to supply, teach and inspire cake makers as well as create custom cakes for their own customers.1. How did your cake/sweets/business journey begin?Choice cakes celebrated its 2… Read more

Amy Rutherford of Cakes by Amy Rutherford is the purple locked lass taking the Dubbo, NSW cake world by storm - one delicious cupcake at a time. If you've seen any of Amy's Insta stories you'll know she is one passionate, bubbly and talented cake maker. Here Amy shares with us a little of her back story and some healthy insights into how she keeps small business burnout at bay. 1. How did your cake/sweets/business journey begin?… Read more

Each month we feature one of our talented customers and share with you their story and tasty tips. This months feature, Donna Zagari, runs her own Edible Image Business - Deezee Designs. Donna was quick to point out to us, "I'm not a cake baker. I just print images for all the cake people - haha. I also do invites and party stationery etc - although the edible printing takes up the most time in my day." Printing hundreds of images for her… Read more

Each month we will feature one of our talented customers and share with you their story and tasty tips.Cake Crumbs - with Jackie from Jackie's Phenomenal Cakes1. What drew you to baking? I have always loved being in the kitchen, not so much savory but desserts and all baked goodies. My first big school project in year 6 was of a monastery and yip it was made from cake haha. I love the challenge of making cakes ... each one is different and I lo… Read more

Cake Crumbs - with Jodi from Sugar By Design AustraliaEach month we feature one of our talented customers and share with you their story and tasty tips. This months feature, Jodi Pender, is quite the character and clearly injects love and laughter into everything she creates. Jodi explained to us that her business is to help others achieve the cake creations they desire. In her words "I work predominantly as a decorator, cakes are a rarity f… Read more