Blog

Meet Tara Powell, the inspiring force behind Ra Ra's Cookie Jar. Tara's journey into the world of cookie decorating is a testament to resilience and self-determination. What started as a means to fill her days and express her creativity blossomed into a thriving business that has exceeded her wildest expectations. Through her passion for cookies, Tara has not only cultivated friendships within the industry but has also discovered a… Read more

A creative outlet, a hobby, a side hustle and a growing small business - these are all fantastic descriptors for Cakes by Chloe Jess - the "sweet" little cake business that Chloe Dawkins started during her final year of high school and has continued to grow.1. How did your sweets business or journey begin?My cake decorating journey started after attempting to make my 16th birthday cake. I watched numerous amounts of YouTu… Read more

From her passion for baking as a child Paige Beriman, Sweet Spot Cakery, honed and developed her sweet making skills into a full-time profession that provided her with the income and flexibility she needed as a sole parent.1. How did your sweets business or journey begin?I have been baking since I was about 8 years old and making cakes for friends and family for years. I am totally self-taught which has been an adventure. Being the sole parent of… Read more

Who as a kid longed for an ice cream birthday cake? Adrienne Petty from Monumental Cakes is making those birthday cake dreams come true every day. Adrienne creates deliciously flavoured stunning looking ice cream cakes for young and old. After a completely different career path, she has found her true passion in these chocolate and ice cream creations. 1. How did your sweets business or journey begin? Since I was a kid I had free… Read more

It's an absolute delight to showcase one of our Top End Cakers, Jasmin McFadden from Kimberley Cafe. Like so many of our customers, Jasmin grew up with a passion for baking and has successfully honed her skills to produce lovely baked treats and decorated cakes for her cafe customers. 1. How did your sweets business or journey begin? I have always enjoyed baking, from an early age. Looking back now, I wonder how many of my ‘creati… Read more

What a wonderful story of relocation and reinvention! It's not easy starting a business, let alone relocating to a new country and starting a business from scratch. But that's exactly what Coy Salao & her husband did 14 years ago and so emerged their gorgeous cake shop "Cake Lovers". Coy's creations are just wonderful and it's no wonder she soon developed a large gathering of loyal and happy customers. 1. How did your sweets business or… Read more

We're constantly amazed by our customers who start their business soon after having a baby! The change in priorities and need to create flexible work hours around family is a clear driver for so many. It certainly was the case for Jo Cummins from Hello & Cookie, New Zealand based custom cookie maker. Jo has created a great business in a short period of time that allows her to enjoy both business and home life. 1. How did your sweets busi… Read more

A jam-packed life doesn't stop Sara Hinton from Cake Creations by Sara from making the most amazing and delicious cakes and sweet creations. To be honest, we don't know how she does it - we're in awe! 1. How did your sweets business or journey begin? I began work as a qualified chef over 20 years ago, I worked as a pastry chef for many of these years and have always had a love of sweet things. I remember as a child baking with my… Read more

Step 1 - make a birthday cake for your child's first birthday. Step 2 - baking and cake decorating becomes a hobby. Step 3 - your hobby becomes an obsession that turns into a great little business. This was the evolution process behind Nicole Lacina's Cake-ohh-lious cake business. Like so many of our customers, the joy of cake creation takes hold and unrealised creativity comes to the surface. Such a delightful way to develop a busin… Read more

It is so satisfying to learn how our customers found their "sweet" career. Many have taken the brave leap from a secure job to starting up a business based on their creative passion. Marina Rositano from Little Dot Chocolate Shop is one of those "leapers". Jumping into a business that brings not only her customers but also Marina great joy and happiness. 1. How did your sweets business or journey begin? Little Dot began in Adelaide in… Read more