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Step 1 - make a birthday cake for your child's first birthday. Step 2 - baking and cake decorating becomes a hobby. Step 3 - your hobby becomes an obsession that turns into a great little business. This was the evolution process behind Nicole Lacina's Cake-ohh-lious cake business. Like so many of our customers, the joy of cake creation takes hold and unrealised creativity comes to the surface. Such a delightful way to develop a busin… Read more

It is so satisfying to learn how our customers found their "sweet" career. Many have taken the brave leap from a secure job to starting up a business based on their creative passion. Marina Rositano from Little Dot Chocolate Shop is one of those "leapers". Jumping into a business that brings not only her customers but also Marina great joy and happiness. 1. How did your sweets business or journey begin? Little Dot began in Adelaide in… Read more

Through her love of baking, Natasha Harris owner of Suga Mumma Bakes has created a successful online custom cookie box business. Natasha ships her stunning cookie box creations all over Australia, supplying to both corporate and private customers. 1. How did your sweets business or journey begin? Growing up I always had a love for baking, something I learned from my grandparents who live in Germany. My hobby turned into a busin… Read more

Dale Jackley, from Jackley's Bakehouse, has quite the tale to tell! His dream of owning his own bakery business came to fruition through a lot of hard work, but at a frightening cost to his health. Fortunately, Dale was able to recover and, also adjust his business to support a healthier work/life balance. 1. How did your sweets business or journey begin? My whole baking journey started 20 years ago as an apprentice baker at Brumby's. A… Read more

A relocation to Tasmania proved to be the perfect time for talented cookie/cake maker Allison Jackson to take her skills to the market and start up her own "sweet" business. Now Ally's Sweet Treats is growing each day and keeping this creative baker super busy. 1. How did your sweets/cake/cookie business or journey begin? I have always enjoyed baking but when I had my children, I started doing their birthday cakes and it just grew from the… Read more

The purchase of an existing business and a passion for baking has realised the true potential of Family-run Little Cupcakes. This Melbourne cake shop specialises in the most scrumptious looking cupcakes and cakes. Beautiful presentation and delicious flavours make these morsels absolutely irresistible. 1. How did your cake/sweets business or journey begin? Our journey began in 2014 when we took over the existing business fr… Read more

Janet Yuksel from Illawarra Cake Print is a testament to how a love of cake decorating can evolve into a business and then how that business evolves and adapts to a niche market. Janet identified a market for printed edible images, then found her customers also wanted the whole "shebang" - so Janet started making the cakes as well! 1. How did your sweets business or journey begin? I ordered a cake from for my daughters 1st birthd… Read more

There is definitely a recurring theme of a love of baking - turning into a hobby - turning into a business amongst our customers. Michelle Wright developed her business Vanilla and Blossom Cakes exactly this way. How wonderful it is that so many people can turn their hobby into a business! It certainly makes for an enjoyable work-life! 1. How did your sweets business or journey begin? I always loved baking and started as a hobby… Read more

After trying her hand at a number of different aspects of the baking/cake decorating world Jill Blacker, of Edible Cake Toppers, identified a market within the market worth tapping into that would prove to suit both her business and family needs. Born from this was a successful online business producing edible image cake toppers and partyware. 1. How did your edible image business journey begin?My journey began as a shop girl in a local bake… Read more

Each month we feature one of our talented customers and share with you their story and tasty tips. This month our featured customer creates cakes of a different kind. Kylene from Smashcake, designs and produces wonderfully fun chocolate pinata smashcakes, chockers full of scrumptious lollies. In the famous words of Veruca Salt, we say, "give it to me now!".1. How did your smashcake journey begin?Smashcake came to life in 2009 when a friend gifted… Read more