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It's hard to believe when you see her creations that our feature caker this issue primarily does this as a hobby! Sonya Monterosso from  Fairytale Sweet Sensations, loves the creative side of making sweets of all kinds. She definitely has a huge amount of skill, creativity and passion for her "hobby", which shines through in all of her stunning and delicious creations. 1. How did your cupcake/sweets business journey begin? I alwa… Read more

Dale Jackley, from Jackley's Bakehouse, has quite the tale to tell! His dream of owning his own bakery business came to fruition through a lot of hard work, but at a frightening cost to his health. Fortunately, Dale was able to recover and, also adjust his business to support a healthier work/life balance. 1. How did your sweets business or journey begin? My whole baking journey started 20 years ago as an apprentice baker at Brumby's. A… Read more

A relocation to Tasmania proved to be the perfect time for talented cookie/cake maker Allison Jackson to take her skills to the market and start up her own "sweet" business. Now Ally's Sweet Treats is growing each day and keeping this creative baker super busy. 1. How did your sweets/cake/cookie business or journey begin? I have always enjoyed baking but when I had my children, I started doing their birthday cakes and it just grew from the… Read more

The purchase of an existing business and a passion for baking has realised the true potential of Family-run Little Cupcakes. This Melbourne cake shop specialises in the most scrumptious looking cupcakes and cakes. Beautiful presentation and delicious flavours make these morsels absolutely irresistible. 1. How did your cake/sweets business or journey begin? Our journey began in 2014 when we took over the existing business fr… Read more

Janet Yuksel from Illawarra Cake Print is a testament to how a love of cake decorating can evolve into a business and then how that business evolves and adapts to a niche market. Janet identified a market for printed edible images, then found her customers also wanted the whole "shebang" - so Janet started making the cakes as well! 1. How did your sweets business or journey begin? I ordered a cake from for my daughters 1st birthd… Read more

There is definitely a recurring theme of a love of baking - turning into a hobby - turning into a business amongst our customers. Michelle Wright developed her business Vanilla and Blossom Cakes exactly this way. How wonderful it is that so many people can turn their hobby into a business! It certainly makes for an enjoyable work-life! 1. How did your sweets business or journey begin? I always loved baking and started as a hobby… Read more

Each month we feature one of our talented customers and share with you their story and tasty tips. Our featured caker this month, Leanne from Sweet Lucy, is a wonderful example of someone who discovered her true passion, developed her skills and then made it into a business she truly loves. If thats not impressive enough she did it all whilst raising triplets plus 3! Read on.... 1. How did your baking/caking journey begin? If I showed yo… Read more

Most cake or cookie decorators at some stage will use edible images to finish off a design, customise a cake to a specific theme or even to display a corporate logo. If you are already using or producing your own edible images in your creations, you know just how effective they can be. You’d also know how easy they are to use and how much time they can save. Although edible images have come a long way, many people are still uncertain or timid to… Read more

Self-confessed workaholic Beck Hemmingway's fond childhood memories of baking with her Grandma, along with a contented first baby saw her love for baking morph into a successful cake business of her own Caked By Beck. Here Beck shares with us her story and how she manages to keep her workaholic self in check.1. How did your cake/sweets/business journey begin?I grew up on a rural property and my Grandma lived on the same grounds... I spent a… Read more

For over 65 years Mezzapica Cakes have been delighting Sydneysiders with their traditional continental cakes and biscuits. Recognising the constantly growing popularity of custom designed and specialty cakes, Mezzapica have continually expanded their range of products and services to grow with the market, whilst also maintaining their high quality traditional Italian dessert selection. Here Andre Portelli of Mezzapcia Cakes gives us a little… Read more