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It's hard to believe when you see her creations that our feature caker this issue primarily does this as a hobby! Sonya Monterosso from  Fairytale Sweet Sensations, loves the creative side of making sweets of all kinds. She definitely has a huge amount of skill, creativity and passion for her "hobby", which shines through in all of her stunning and delicious creations. 1. How did your cupcake/sweets business journey begin? I alwa… Read more

Dale Jackley, from Jackley's Bakehouse, has quite the tale to tell! His dream of owning his own bakery business came to fruition through a lot of hard work, but at a frightening cost to his health. Fortunately, Dale was able to recover and, also adjust his business to support a healthier work/life balance. 1. How did your sweets business or journey begin? My whole baking journey started 20 years ago as an apprentice baker at Brumby's. A… Read more

A relocation to Tasmania proved to be the perfect time for talented cookie/cake maker Allison Jackson to take her skills to the market and start up her own "sweet" business. Now Ally's Sweet Treats is growing each day and keeping this creative baker super busy. 1. How did your sweets/cake/cookie business or journey begin? I have always enjoyed baking but when I had my children, I started doing their birthday cakes and it just grew from the… Read more

The purchase of an existing business and a passion for baking has realised the true potential of Family-run Little Cupcakes. This Melbourne cake shop specialises in the most scrumptious looking cupcakes and cakes. Beautiful presentation and delicious flavours make these morsels absolutely irresistible. 1. How did your cake/sweets business or journey begin? Our journey began in 2014 when we took over the existing business fr… Read more

Janet Yuksel from Illawarra Cake Print is a testament to how a love of cake decorating can evolve into a business and then how that business evolves and adapts to a niche market. Janet identified a market for printed edible images, then found her customers also wanted the whole "shebang" - so Janet started making the cakes as well! 1. How did your sweets business or journey begin? I ordered a cake from for my daughters 1st birthd… Read more

There is definitely a recurring theme of a love of baking - turning into a hobby - turning into a business amongst our customers. Michelle Wright developed her business Vanilla and Blossom Cakes exactly this way. How wonderful it is that so many people can turn their hobby into a business! It certainly makes for an enjoyable work-life! 1. How did your sweets business or journey begin? I always loved baking and started as a hobby… Read more

Each small business owner has their own reasons and inspiration for starting their business. For Candice Brown starting her Cakes by Candi B business, it is financial independence and the ability to be her own boss. The realisation that she possessed the skillset and energy to run her own cake business pushed her in the right direction. 1. How did your sweets business or journey begin? I have four young children and I love to create d… Read more

For over 65 years Mezzapica Cakes have been delighting Sydneysiders with their traditional continental cakes and biscuits. Recognising the constantly growing popularity of custom designed and specialty cakes, Mezzapica have continually expanded their range of products and services to grow with the market, whilst also maintaining their high quality traditional Italian dessert selection. Here Andre Portelli of Mezzapcia Cakes gives us a little… Read more

After trying her hand at a number of different aspects of the baking/cake decorating world Jill Blacker, of Edible Cake Toppers, identified a market within the market worth tapping into that would prove to suit both her business and family needs. Born from this was a successful online business producing edible image cake toppers and partyware. 1. How did your edible image business journey begin?My journey began as a shop girl in a local bake… Read more

Each month we will feature one of our talented customers and share with you their story and tasty tips.Cake Crumbs - with Sarah from Cake Love by Sarah Helena1. How did your baking journey begin?My baking journey started when my son was diagnosed with an illness and my husband started a fly in fly out job. I had worked in mental health for 15 years. The paediatrician told me I'd need a hobby so I googled hobby and cake art came up so I started wi… Read more