Blog

There is definitely a recurring theme of a love of baking - turning into a hobby - turning into a business amongst our customers. Michelle Wright developed her business Vanilla and Blossom Cakes exactly this way. How wonderful it is that so many people can turn their hobby into a business! It certainly makes for an enjoyable work-life! 1. How did your sweets business or journey begin? I always loved baking and started as a hobby… Read more

Each small business owner has their own reasons and inspiration for starting their business. For Candice Brown starting her Cakes by Candi B business, it is financial independence and the ability to be her own boss. The realisation that she possessed the skillset and energy to run her own cake business pushed her in the right direction. 1. How did your sweets business or journey begin? I have four young children and I love to create d… Read more

How quickly a year goes! With 2019 drawing to an end we thought an edible image wrap up would be the perfect way to finish off our Cakes Crumbs year. Each month in our Cake Crumbs blog we have been sharing a little glimpse into our talented customer's businesses and creative lives. It’s a great way for us and others to learn about these lovely, passionate and creative people whilst gleaning some handy tips. Our featured customers vary… Read more

For over 65 years Mezzapica Cakes have been delighting Sydneysiders with their traditional continental cakes and biscuits. Recognising the constantly growing popularity of custom designed and specialty cakes, Mezzapica have continually expanded their range of products and services to grow with the market, whilst also maintaining their high quality traditional Italian dessert selection. Here Andre Portelli of Mezzapcia Cakes gives us a little… Read more

After trying her hand at a number of different aspects of the baking/cake decorating world Jill Blacker, of Edible Cake Toppers, identified a market within the market worth tapping into that would prove to suit both her business and family needs. Born from this was a successful online business producing edible image cake toppers and partyware. 1. How did your edible image business journey begin?My journey began as a shop girl in a local bake… Read more

Each month we will feature one of our talented customers and share with you their story and tasty tips.Cake Crumbs - with Sarah from Cake Love by Sarah Helena1. How did your baking journey begin?My baking journey started when my son was diagnosed with an illness and my husband started a fly in fly out job. I had worked in mental health for 15 years. The paediatrician told me I'd need a hobby so I googled hobby and cake art came up so I started wi… Read more

Each month we will feature one of our talented customers and share with you their story and tasty tips.1. How did your baking journey begin?My journey (Jaime) really started as a kid - I would love making & decorating the family birthday cakes & I guess my passion grew from there. I did a basics beginner cake course about 7 years ago to pursue my hobby & then the rest I have really just learnt through trial & error/ online tutorials/ decorating b… Read more

Each month we feature one of our talented customers and share with you their story and tasty tips. Our featured caker this month, Leanne from Sweet Lucy, is a wonderful example of someone who discovered her true passion, developed her skills and then made it into a business she truly loves. If thats not impressive enough she did it all whilst raising triplets plus 3! Read on.... 1. How did your baking/caking journey begin? If I showed yo… Read more

Most cake or cookie decorators at some stage will use edible images to finish off a design, customise a cake to a specific theme or even to display a corporate logo. If you are already using or producing your own edible images in your creations, you know just how effective they can be. You’d also know how easy they are to use and how much time they can save. Although edible images have come a long way, many people are still uncertain or timid to… Read more

Each month we feature one of our talented customers and share with you their story and tasty tips. This month our featured customer creates cakes of a different kind. Kylene from Smashcake, designs and produces wonderfully fun chocolate pinata smashcakes, chockers full of scrumptious lollies. In the famous words of Veruca Salt, we say, "give it to me now!".1. How did your smashcake journey begin?Smashcake came to life in 2009 when a friend gifted… Read more